Tamil Nadu Weatherman – Remarkable Pradeep John

Pradeep John is a weather blogger, who has become quite popular in the past two to three years.

Pradeep was always fascinated by weather and has been predicting weather by tracking facts and data that is publicly available.

Time and again, I have seen BBC and others predicts one way and Pradeep predict the other way – at the end the rain gods favouring Pradeep’s predictions.

While weather prediction is his passion, he holds an MBA degree, after completing his Bachelors in Engineering and is employed atย Tamil Nadu Urban Infrastructure Financial Services Limited as a Deputy Manager.

Pradeep writes actively on his facebook page (https://www.facebook.com/tamilnaduweatherman/) . People who know about his writing have started going only to his page to know about the weather anytime.

I got a chance to talk to him during the 2015 Chennai floods and it was during that time that I came to know about how humble and simple he was.

If you read Pradeep John’s facebook posts, you will realize that not only does he explain the current weather conditions, but he also helps to guide the readers on how to analyse and identify the patterns using the data themselves.

I have always wondered why Pradeep should not give up his day job and pick up weather related activities as his full time work ๐Ÿ™‚

In fact, I have learnt a lot about tracking the weather by following some of his useful tips. Some of them are:

The video above is another link picked up from his facebook page. This video explains how to interpret the doppler radar readings to understand the data given on the Indian Government weather website.

Pradeep’s blogging style matches the key elements I always recommend to any blogger:

  • Focus: He focuses on the topic of weather predictions based on facts.
  • Consistency: His style is consistent – he explains using simple words to help people understand weather.
  • Frequency: He writes often based on the need. During monsoons, two or three times (or even more) in a day and during other times once or twice a week.

As you can see, I have become a big fan of Pradeep John, the Tamilnadu Weatherman. Pradeep’s story is remarkable because what he does as a passion actually is a service to mankind and a boon to millions of people. Rare to find such noble souls in this world and hence hats off to Pradeep for his service.

Remarkable Seth Godin

Seth Godin is considered to be a marketing guru but I look at him as a remarkable human being who sends out good messages to human beings via his daily blog. I have been reading Seth Godin’s daily posts for over fifteen years now.

He writes one blog post a day and each blog post contains a useful message that will help us become better in our life.

In his blogs, he writes about how each one of us is capable of doing remarkable things when we do good to others without expecting anything in return. He also explains very well how the world is switching from industrial economy to connection economy and each one of us has the reach to a vast amount of audience due to the power of technology.

What is remarkable about Seth Godin is the fact that he walks the talk when it comes to connection economy and my experience with Seth Godin is a classic example of connection economy.

For almost ten years, I had read his blogs and also most of his books that were available in the public library. In the past few years have purchased some his latest books directly from the book store or via Amazon or through Audible. It goes to show how his act of consistent guidance over a period of time, led me to be a part of his connection economy.

What is more interesting is that, in the past few years, the daily posts makes me feel as though he has been watching my actions in the past 24 hours and then is writing the post directly addressing me on the exact events that happened in my life in the past 24 hours. If he was in India, he could have become a God already and would have a billion followers by now ๐Ÿ˜‰

Some of my favourites from his books are ‘The Meatball Sundae’, ‘Purple Cow’, ‘The Icarus Deception’ etc.

If you have not been reading his messages, I highly encourage you to give it a try at http://sethgodin.typepad.com .

Will Reduction of GST Rates Help India?

Within six months of launching the Goods and Services Tax (GST) programme in India, the Government has reviewed the rates of many of the items.

The biggest impact is the fact that the tax slab in the top bracket (28%) now has only 50 items. Earlier, it has 200+ items. This means that it is going to bring in a positive effect to the economy as goods and services will be more affordable.

Some of the items whose rates are reduced from 28% to 18% include:

  • Electrical related items such as wires, cables etc
  • Furnitures, plywoods etc
  • Eating out in restaurants
  • Beauty/make-up items, shampoos etc
  • Sanitary ware, marble, granite etc
  • Construction equipment machinery such as fork lifts, buldozers, excavators etc

A full list of all the changes announced yesterday is available here

This change is perceived by a few as changes brought to keep the business people in Gujarat happy, as Gujarat is going to elections very soon.

The other way to look at it is that GST now creates an opportunity for businesses to perform better and hence is a step in the right direction.

Amazon Fire Stick Is Data Hungry

Amazon Fire TV Stick is one of the IOT (Internet of Things) enabled devices that have become quite popular in the recent times. I consider it a classic example of disruption using technology.

Got a chance to order an Amazon Fire TV Stick on Amazon and was pleasantly surprised to receive it ahead of time.

The installation of Amazon Fire TV Stick was quite smooth but the most interesting revelation came after the setup was completed.

Just to give a context, my typical video usage consumption before receiving the Amazon Fire TV Stick was from the following mediums:
– Netflix
– Amazon prime
– Cable tv
– Apple Tv
– TED talk videos
– YouTube videos
– WhatsApp videos
– Facebook videos
– LinkedIn videos

Amazon Fire TV Stick allows you to access almost all of these and many more.

Earlier I used to watch YouTube videos on the internet and that behaviour was known only to Google.ย  Now when I watch a YouTube video via the Amazon Fire TV Stick, Amazon also knows my usage behaviour and the power of that will enable it to provide much more targeted information to match my taste.

The same applies to the Netflix programmes we watch at home. Amazon Fire TV stick has the data and it is just a matter of hours before which they will know exactly the age and tastes of each person in my household.

I doubt if I will need Apple TV at all as Amazon Fire TV Stick provides everything that comes in Apple TV.

Cable TV is also out of the window as Hotstar takes care of the live telecasts and my favorite programs such as Game of Thrones.

WhatsApp, Facebook and Linked in are the fewย  mediums not impacted by the Amazon Fire TV Stick coming into my life. Not sure how long that will last.

This kind of disruption is what is happening because of such IOT enabled devices like the Amazon Fire TV Stick. If you are planning to disrupt any market, it would be a good exercise to study the way Amazon Fire TV Stick has been implemented.

Amazon Locker – An Interesting Initiative

Amazon has been experimenting a new concept called Amazon Locker, where you could choose an Amazon Locker near you as the delivery address, and go and pick up the items from there.

Amazon Locker

 

This attempt clearly shows how Amazon is trying to focus on improving the experience at each touch point involved in the eCommerce buying process.

As expected, Amazon has tied up with a few stores in the US, and have also expanded the service to other countries such as the UK.

Amazon Locker

While it will be interesting to see how this evolves over a period of time, if you think of the possibilities of the variations in India, they are endless. Some of them are:

  • An ecommerce giant tying up with India Post, Railways, petrol bunks, retail stores, village level entrepreneurs etc
  • A distribution company setting up their own brand outlets similar to Amazon Locker

It will be interesting to watch this space over a period of time.

 

Clean India – Lets Start From Within

Clean India Campaign should be to clean ourselves from the inside, not just the outside.

Lets start from within.

Lets Clean India From Within

Please see if you can promise the following:

  1. Promise I will never give or take bribe
  2. Promise I will always respect to women and will never be a party to rape, eve-teasing or abuse of women
  3. Promise I will never take dowry
  4. Promise I will never discriminate based on gender, race, color, religion or economic status
  5. Promise I will not break or bend the law according to my own needs.

On my part, I promise to follow them all without exceptions.

So, before you send me a request to be a part of ‘Clean India’ campaign in its current form, please promise you will clean yourself from within.

I would love to get invited by any one who can take the above promises so that we can clean India inside out.

Suriya meets Arnold Schwarzenegger

This picture going around on FB is too funny to resist from sharing ๐Ÿ™‚

Surya meets Arnold Schwazenegger

Here is the Hindi translation – Thanks to my friend Murali ๐Ÿ™‚

Singham Tamil movie mein Surya ka ek dialogue hai – “Jor se maara toh daed ton ka weight hai!!”
Arnold: Jor se maara toh daed ton ka weight hai kya?
Surya: Nahin Nahin, kasam se woh mein nahin hoon bhaai

Here is the English translation – I did this myself ๐Ÿ™‚

There is a Tamil language movie called Singham in which Surya says a dialogue: “If I hit you hard, you will feel one and a half tonne weight falling on you”.

Arnold: If you hit hard is it one and a half tonne weight falling on the person you hit?

Surya: No no brother. I promise that was not me – someone else said it.

Context Sensitive Spamming

Spammers have always been in business online, but have continued with their pre-historic methods of spamming where the spam is not relevant to the context. Hence the need for context sensitive spamming and hence this post to help them understand the term: context sensitive spamming.

Recently we launched a website called Hamilton Hill Medical Centre, which is a website for a hospital in Perth, Australia. Within two days of launching this website, we started seeing spam comments for Aamir Khan, Priyanka Chopra etc. Highly irrelevant to the context!

On this blog also, I see quite a few spam comments which are not context sensitive because they completely forget the target audience of the blog in mind. Yes, I am aware that it is done by an automated software used by kiddies who try to make a quick buck – I really wish they did some basic course on context sensitive spamming, so that their information could be relevant to the audience.

Vodafone India – Smart Trick to Steal My Money

Vodafone successfully stole my money with a very organized method. I am sure this method can be used by Vodafone to make free money all the time from its customers. Wish some one goes to the court against your wrong practice.

Whenever Vodafone makes a mistake in their bill, they will not refund the money if you decide to stop using them. They force you to continue to have an account with them if you want your money which they got by their mistake. They will accept their mistake 100% but will not pay your money back unless you continue your account with them. What a smart way to make money. Shame on you.

Can someone help me understand where to file a case against Vodafone for following such wrong practices and swindling our hard earned money?

They call this their ‘process’. I call it day light robbery. Let the court decide if their approach is correct.

Update on 25-Aug-2014: Still struggling with multiple representatives from Vodafone to try and get my rightful money back from them. All of them are trying to convince/force me into staying with them if I need my money back. Will continue fighting for the right thing – lets see where it goes.

Update on 3-Sep-2014: Vodafone has finally agreed to send a cheque for the amount that they took from me for the services they did not provide. Will wait for it.

Update on 16-Sep-2014: Vodafone has sent back a cheque accepting their mistake. So now I think I know the exact steps to recover the money that right fully belongs to us. Will document it in a separate post so that it is helpful to others also.

ALS Ice Bucket Challenge – Classic Viral Marketing Example

ALS Ice Bucket Challenge is a classic viral marketing example that has to be studied by any one interested in marketing.

ALS Ice Bucket Challenge involves dumping a bucket of ice on yourself to show your support to the spread the awareness about ALS. ALS stands for Amyotrophic Lateral Sclerosis, also known as Lou Gehrig’s disease, is a progressive neuro-degenerative disease that affects the brain cells.

Here is a video of taking this challenge by technology genius, Bill Gates, showing his skills in creativity while taking the challenge.

 

There are quite a few reasons why I think ALS Ice Bucket Challenge is a classic viral marketing technique that has to be studied in depth by any one interested in marketing.

SMART Goals

The most important fact is that ALS Ice Bucket Challenge follows the classic SMART goals used in Project Management at various levels.
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