Remarkable Seth Godin

November 11th, 2017

Seth Godin is considered to be a marketing guru but I look at him as a remarkable human being who sends out good messages to human beings via his daily blog. I have been reading Seth Godin’s daily posts for over fifteen years now.

He writes one blog post a day and each blog post contains a useful message that will help us become better in our life.

In his blogs, he writes about how each one of us is capable of doing remarkable things when we do good to others without expecting anything in return. He also explains very well how the world is switching from industrial economy to connection economy and each one of us has the reach to a vast amount of audience due to the power of technology.

What is remarkable about Seth Godin is the fact that he walks the talk when it comes to connection economy and my experience with Seth Godin is a classic example of connection economy.

For almost ten years, I had read his blogs and also most of his books that were available in the public library. In the past few years have purchased some his latest books directly from the book store or via Amazon or through Audible. It goes to show how his act of consistent guidance over a period of time, led me to be a part of his connection economy.

What is more interesting is that, in the past few years, the daily posts makes me feel as though he has been watching my actions in the past 24 hours and then is writing the post directly addressing me on the exact events that happened in my life in the past 24 hours. If he was in India, he could have become a God already and would have a billion followers by now 😉

Some of my favourites from his books are ‘The Meatball Sundae’, ‘Purple Cow’, ‘The Icarus Deception’ etc.

If you have not been reading his messages, I highly encourage you to give it a try at .

Will Reduction of GST Rates Help India?

November 10th, 2017

Within six months of launching the Goods and Services Tax (GST) programme in India, the Government has reviewed the rates of many of the items.

The biggest impact is the fact that the tax slab in the top bracket (28%) now has only 50 items. Earlier, it has 200+ items. This means that it is going to bring in a positive effect to the economy as goods and services will be more affordable.

Some of the items whose rates are reduced from 28% to 18% include:

  • Electrical related items such as wires, cables etc
  • Furnitures, plywoods etc
  • Eating out in restaurants
  • Beauty/make-up items, shampoos etc
  • Sanitary ware, marble, granite etc
  • Construction equipment machinery such as fork lifts, buldozers, excavators etc

A full list of all the changes announced yesterday is available here

This change is perceived by a few as changes brought to keep the business people in Gujarat happy, as Gujarat is going to elections very soon.

The other way to look at it is that GST now creates an opportunity for businesses to perform better and hence is a step in the right direction.

Amazon Fire Stick Is Data Hungry

October 10th, 2017

Amazon Fire TV Stick is one of the IOT (Internet of Things) enabled devices that have become quite popular in the recent times. I consider it a classic example of disruption using technology.

Got a chance to order an Amazon Fire TV Stick on Amazon and was pleasantly surprised to receive it ahead of time.

The installation of Amazon Fire TV Stick was quite smooth but the most interesting revelation came after the setup was completed.

Just to give a context, my typical video usage consumption before receiving the Amazon Fire TV Stick was from the following mediums:
– Netflix
– Amazon prime
– Cable tv
– Apple Tv
– TED talk videos
– YouTube videos
– WhatsApp videos
– Facebook videos
– LinkedIn videos

Amazon Fire TV Stick allows you to access almost all of these and many more.

Earlier I used to watch YouTube videos on the internet and that behaviour was known only to Google.  Now when I watch a YouTube video via the Amazon Fire TV Stick, Amazon also knows my usage behaviour and the power of that will enable it to provide much more targeted information to match my taste.

The same applies to the Netflix programmes we watch at home. Amazon Fire TV stick has the data and it is just a matter of hours before which they will know exactly the age and tastes of each person in my household.

I doubt if I will need Apple TV at all as Amazon Fire TV Stick provides everything that comes in Apple TV.

Cable TV is also out of the window as Hotstar takes care of the live telecasts and my favorite programs such as Game of Thrones.

WhatsApp, Facebook and Linked in are the few  mediums not impacted by the Amazon Fire TV Stick coming into my life. Not sure how long that will last.

This kind of disruption is what is happening because of such IOT enabled devices like the Amazon Fire TV Stick. If you are planning to disrupt any market, it would be a good exercise to study the way Amazon Fire TV Stick has been implemented.

Amazon Locker – An Interesting Initiative

March 22nd, 2015

Amazon has been experimenting a new concept called Amazon Locker, where you could choose an Amazon Locker near you as the delivery address, and go and pick up the items from there.

Amazon Locker


This attempt clearly shows how Amazon is trying to focus on improving the experience at each touch point involved in the eCommerce buying process.

As expected, Amazon has tied up with a few stores in the US, and have also expanded the service to other countries such as the UK.

Amazon Locker

While it will be interesting to see how this evolves over a period of time, if you think of the possibilities of the variations in India, they are endless. Some of them are:

  • An ecommerce giant tying up with India Post, Railways, petrol bunks, retail stores, village level entrepreneurs etc
  • A distribution company setting up their own brand outlets similar to Amazon Locker

It will be interesting to watch this space over a period of time.


Clean India – Lets Start From Within

October 2nd, 2014

Clean India Campaign should be to clean ourselves from the inside, not just the outside.

Lets start from within.

Lets Clean India From Within

Please see if you can promise the following:

  1. Promise I will never give or take bribe
  2. Promise I will always respect to women and will never be a party to rape, eve-teasing or abuse of women
  3. Promise I will never take dowry
  4. Promise I will never discriminate based on gender, race, color, religion or economic status
  5. Promise I will not break or bend the law according to my own needs.

On my part, I promise to follow them all without exceptions.

So, before you send me a request to be a part of ‘Clean India’ campaign in its current form, please promise you will clean yourself from within.

I would love to get invited by any one who can take the above promises so that we can clean India inside out.

Suriya meets Arnold Schwarzenegger

September 17th, 2014

This picture going around on FB is too funny to resist from sharing 🙂

Surya meets Arnold Schwazenegger

Here is the Hindi translation – Thanks to my friend Murali 🙂

Singham Tamil movie mein Surya ka ek dialogue hai – “Jor se maara toh daed ton ka weight hai!!”
Arnold: Jor se maara toh daed ton ka weight hai kya?
Surya: Nahin Nahin, kasam se woh mein nahin hoon bhaai

Here is the English translation – I did this myself 🙂

There is a Tamil language movie called Singham in which Surya says a dialogue: “If I hit you hard, you will feel one and a half tonne weight falling on you”.

Arnold: If you hit hard is it one and a half tonne weight falling on the person you hit?

Surya: No no brother. I promise that was not me – someone else said it.

Context Sensitive Spamming

September 4th, 2014

Spammers have always been in business online, but have continued with their pre-historic methods of spamming where the spam is not relevant to the context. Hence the need for context sensitive spamming and hence this post to help them understand the term: context sensitive spamming.

Recently we launched a website called Hamilton Hill Medical Centre, which is a website for a hospital in Perth, Australia. Within two days of launching this website, we started seeing spam comments for Aamir Khan, Priyanka Chopra etc. Highly irrelevant to the context!

On this blog also, I see quite a few spam comments which are not context sensitive because they completely forget the target audience of the blog in mind. Yes, I am aware that it is done by an automated software used by kiddies who try to make a quick buck – I really wish they did some basic course on context sensitive spamming, so that their information could be relevant to the audience.

Vodafone India – Smart Trick to Steal My Money

August 20th, 2014

Vodafone successfully stole my money with a very organized method. I am sure this method can be used by Vodafone to make free money all the time from its customers. Wish some one goes to the court against your wrong practice.

Whenever Vodafone makes a mistake in their bill, they will not refund the money if you decide to stop using them. They force you to continue to have an account with them if you want your money which they got by their mistake. They will accept their mistake 100% but will not pay your money back unless you continue your account with them. What a smart way to make money. Shame on you.

Can someone help me understand where to file a case against Vodafone for following such wrong practices and swindling our hard earned money?

They call this their ‘process’. I call it day light robbery. Let the court decide if their approach is correct.

Update on 25-Aug-2014: Still struggling with multiple representatives from Vodafone to try and get my rightful money back from them. All of them are trying to convince/force me into staying with them if I need my money back. Will continue fighting for the right thing – lets see where it goes.

Update on 3-Sep-2014: Vodafone has finally agreed to send a cheque for the amount that they took from me for the services they did not provide. Will wait for it.

Update on 16-Sep-2014: Vodafone has sent back a cheque accepting their mistake. So now I think I know the exact steps to recover the money that right fully belongs to us. Will document it in a separate post so that it is helpful to others also.

ALS Ice Bucket Challenge – Classic Viral Marketing Example

August 18th, 2014

ALS Ice Bucket Challenge is a classic viral marketing example that has to be studied by any one interested in marketing.

ALS Ice Bucket Challenge involves dumping a bucket of ice on yourself to show your support to the spread the awareness about ALS. ALS stands for Amyotrophic Lateral Sclerosis, also known as Lou Gehrig’s disease, is a progressive neuro-degenerative disease that affects the brain cells.

Here is a video of taking this challenge by technology genius, Bill Gates, showing his skills in creativity while taking the challenge.


There are quite a few reasons why I think ALS Ice Bucket Challenge is a classic viral marketing technique that has to be studied in depth by any one interested in marketing.


The most important fact is that ALS Ice Bucket Challenge follows the classic SMART goals used in Project Management at various levels.
Read the rest of this entry »

Anjaan – Movie Review – Stay Away!

August 17th, 2014

Just came back after watching Tamil Movie, Anjaan, the latest Suriya movie at City Centre. What a waste of three hours of my life! Here is my review of Anjaan movie – in a single sentence – I wish I had not gone for this.

As I have a personal faith in Suriya’s acting, happened to go for the 9am show on a Sunday! What a disappointment.


Anjaan is the story of a Bombay don, Raju Bhai – as it is a movie taken in Tamil, his name is spelt as ‘Raju Bai’ (like in Meera Bai!). Raju Bai also has a close friend, who looks too cute to be a gangster. There is more chemistry between Raju Bai and his friend, than between Raju Bai and his girl friend.

The story goes like this:
The first scene of original Don movie, then the fourth scene of Nayagan movie, then the sixth scene of Don 2, then the eleventh scene of Vijay’s Pokkiri movie, with the core concept, that Raju Bai can always beat up 100 people at any given time, retained intact throughout the movie. In every scene you are left guessing with one consistent thought: I have watched this scene in some movie before!

Suriya has acted quite well and has always lived up to the expectations. Wish he picked a better movie to act in!

Samantha looks wierd – she used to look very cute – something is wierd about her in the movie – not sure what it is.

There is also a new commissioner of police who started rounding up bad guys, but then felt too bored to be in the movie after the first half and so disappeared in the second half. By the way, there is also the daughter of the old man who disappears and Samantha takes her place – dont ask where she went – no idea.

Then there is a supposed to be comedian taxi driver who comes in the first scene and a few scenes in between and finally in the last scene. I really wish he was funny!

The songs have a speciality in this movie – they have been taken in such a way that they can be inserted in the movie in between any scenes of your choice. Since the director had the option to decide, he inserted them wherever he liked. Kudos for making them so flexible!

The last scene of the movie had a good twist – slightly unexpected and the villian was dealt with in a smart way – but other than that, we were all waiting to run away from the theatre.

I am taking a break from Suriya movies until 2016. Lets see how it goes at that time, but definitely not before that.