Posts Tagged ‘The Hindu’

The Hindu Ad was a response to Times Of India Mockery

Monday, December 10th, 2012

I had written earlier about negative advertising by The Hindu and how it left a bad taste about the newspaper that I have loved for the past thirty years.

Recently I found out that this ad from The Hindu was in response to a negative ad campaign launched by The Times Of India, projecting news from The Hindu as boring and one that makes you go to sleep.

After watching the Times Of India ad, I felt bad and can imagine how The Hindu management must have felt.

It appears to be nothing but a knee jerk reaction to the situation and responding with an ad that seems to be a fitting reply.

Now when I see The Hindu ad again, I am realizing that it was a clever marketing strategy used.

Still I feel that The Hindu is better know to readers like me for producing very high quality information and the ad about the political scene in India was quite smart and funny. I highly recommend ads like those from The Hindu and do not have a liking for ads like these.

In fact, a 16 year old kid was talking to me the other day about his dreams of becoming an IAS officer, and I told him this: “Read The Hindu every day, especially the Editorial section and I can assure you that you will find the IAS examination very easy to clear.” That is The Hindu that I know of.
In any case, I guess these videos are justified by these news corporations saying it is a question of survival, market share, etc etc.

So, it is interesting to see this war of videos between them, but it is just a pity that such a tit-for-tat situation is prevailing right now. Lets see how it goes.

Amazing Ad from The Hindu

Monday, December 3rd, 2012

Noticed this funny video ad from The Hindu. It shows how kids in classrooms are watching exactly what the politicians in India are doing and do exactly the same in this mock political discussion in the classroom.

This ad is now becoming very popular all over India as it truly reflects the situation happening across various legislative assemblies in India.



It is pathetic, but at the same time funny, as this is the poor state of discipline maintained by some of the elected representatives of India.

I hope this situation changes and people learn to behave, so that they can say they lead from the front.

Negative Advertising by The Hindu

Thursday, November 15th, 2012

Happened to go to a contemporary dance performance by The Scottish Dance Theatre which was presented by The Hindu, the most popular newspaper in Chennai. While waiting for the programme to start, we were shown a few video advertisements, repeated more than once, making mockery of The Times Of India readers.

The ad starts with a few questions asked to the readers such as:
– What does ATM stand for?
– Who is the author of Harry Potter?
– What sport did Dhyan Chand play in?

The audience reply with incorrect answers or blank responses.

Then they are asked bollywood questions such as:
– Which Bollywood heroine is associated with size 0?
– What is Hrithik Roshan’s pet name?


The Hindu Newspaper Website

Tuesday, September 7th, 2010

The Hindu is one of the leading newspapers in India. For over 20 years, while in India, I got used to reading ‘The Hindu’ newspaper every morning – from page 1 to page 16 and then the supplement pages. Since this was one newspaper that we all looked forward to reading, there used to be a great demand for the paper at home. Since sports used to be on Page 14,