Amazon Fire TV Stick is one of the IOT (Internet of Things) enabled devices that have become quite popular in the recent times. I consider it a classic example of disruption using technology.
Got a chance to order an Amazon Fire TV Stick on Amazon and was pleasantly surprised to receive it ahead of time.
Just to give a context, my typical video usage consumption before receiving the Amazon Fire TV Stick was from the following mediums:
– Amazon prime
– Cable tv
– Apple Tv
– TED talk videos
– YouTube videos
– WhatsApp videos
– Facebook videos
– LinkedIn videos
Amazon Fire TV Stick allows you to access almost all of these and many more.
Earlier I used to watch YouTube videos on the internet and that behaviour was known only to Google. Now when I watch a YouTube video via the Amazon Fire TV Stick, Amazon also knows my usage behaviour and the power of that will enable it to provide much more targeted information to match my taste.
The same applies to the Netflix programmes we watch at home. Amazon Fire TV stick has the data and it is just a matter of hours before which they will know exactly the age and tastes of each person in my household.
I doubt if I will need Apple TV at all as Amazon Fire TV Stick provides everything that comes in Apple TV.
Cable TV is also out of the window as Hotstar takes care of the live telecasts and my favorite programs such as Game of Thrones.
WhatsApp, Facebook and Linked in are the few mediums not impacted by the Amazon Fire TV Stick coming into my life. Not sure how long that will last.
This kind of disruption is what is happening because of such IOT enabled devices like the Amazon Fire TV Stick. If you are planning to disrupt any market, it would be a good exercise to study the way Amazon Fire TV Stick has been implemented.