Apple has now come up with a new approach to push iPad as the standard technology device that replaces the computer.

By doing so, they are directly competing with the mobile devices who have been pitted to replace computers for a long time. There have been many reasons used against the mobile devices such as:

  • The size is so small that we cannot do real designs using a mobile phone
  • Real multi tasking is not possible

Apple has capitalised on these and started projecting iPad Pro as the ideal device to replace the computer.

It is a classic positioning and if they have called the shots right, they will kill the computer market, but at the same time giving a big boost to other competitors like Microsoft Surface etc.

For those who are interested in knowing more about the product specifications etc, the video below should be quite useful.