Click: What Millions of People Are Doing Online and Why it Matters by Bill TancerĀ is a book by Bill Tancer on how people are searching online. I started reading this book sometime last year by did not get a chance to complete it. Now I have taken the book again from the library and am reading it from the beginning again, as it is a very well written book and every line of it impresses me.

Bill Tancer has extensive experience in online search and analytics. He has sliced and diced this data to an extent that I believe he is one of the very few people who can correctly predict the search behavioural patterns of users online.

I will provide an update as I go along reading this book.