Posts Tagged ‘Viral Marketing’

ALS Ice Bucket Challenge – Classic Viral Marketing Example

Monday, August 18th, 2014

ALS Ice Bucket Challenge is a classic viral marketing example that has to be studied by any one interested in marketing.

ALS Ice Bucket Challenge involves dumping a bucket of ice on yourself to show your support to the spread the awareness about ALS. ALS stands for Amyotrophic Lateral Sclerosis, also known as Lou Gehrig’s disease, is a progressive neuro-degenerative disease that affects the brain cells.

Here is a video of taking this challenge by technology genius, Bill Gates, showing his skills in creativity while taking the challenge.

 

There are quite a few reasons why I think ALS Ice Bucket Challenge is a classic viral marketing technique that has to be studied in depth by any one interested in marketing.

SMART Goals

The most important fact is that ALS Ice Bucket Challenge follows the classic SMART goals used in Project Management at various levels.
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