Posts Tagged ‘Thomas Cup’

Can Professional Badminton Pick Up In India?

Tuesday, May 20th, 2014

Thomas Cup and Uber Cup are two prestigious events held in Badminton where players represent their country (similar to Davis Cup in Tennis).

Currently, Thomas Cup and Uber Cup Championships are held in New Delhi.

As the turn out in the stadium was very poor, there was an interesting conversation that got started in Facebook about this topic. I did express my views to my friends there, but thought it would help to provide a collective thought here on the same topic.


These empty stands do show exactly the viewership level for such a huge event in India.

For any professional sport to succeed, there has to be acceptable viewership levels so that businesses will love to show case their products in front of the audience.

The popularity of any sport can be considered using two factors: